As 2019 continues, small business owners are beginning to understand how important SEO is for their business. With recent changes in Google’s algorithm, now small business owners realize the importance of having mobile optimized websites.
With proper SEO approach, Business owners can see increase in their website traffic, revenue and overall visibility of their brand. This post will cover 5 basic SEO tips for small business owners and also guide on creating quality content.
1. Always Start with Onpage SEO
Onpage SEO is a technical process of optimizing your website’s content and coding, so that the crawlers can crawl your website properly and without any hurdles. If your website is not properly optimized, Google won’t recognize your website and rank it regardless of how awesome the content is. The crawlers must be able to index your website properly. If we were to personify the crawler, the goal is to have it check out your site and then think: “Wow, these pages load super fast, there are no broken links, and everything on this website is secure. I have no doubts about promoting this website’s content.”
Regardless of how great your content is, problems with onpage SEO will always stop you from ranking higher on Google. So before writing any more content, make sure your website is properly optimized for all onpage SEO indicators. Some of the best Onpage SEO techniques are described in this article.
At Dublin SEO, we have experts in various areas of SEO like Onpage SEO, Offpage SEO and content marketing. Some problems are best left to experts — like making sure that your website’s page speed is satisfactory, the site’s security is up to date and overall structure of your website is good. If you don’t have much technical knowledge, you can give these a try:
- Optimize your images : This is a very simple step. You need to make sure you are adding relevant images to your blog posts, make sure they have an ALT tag containing your keywords that you want to rank for, and provide a proper description to that image.
- Fix all the broken links: Google will rank your website lower if its crawlers find any broken links in your website.Broken links can really throw you down if you don’t fix them immediately. You need to regularly scan your website for any links that are broken. A recent study conducted shows that sending your users to high authority websites can really boost your rankings and is favorable by the search engines.
- Create a sitemap and submit to Google: It is very important and crucial part in onpage SEO to submit a sitemap to Google. A sitemap is a directory of all the pages and posts on your website. If you are using WordPress, you can use tools like Yoast SEO plugin to automatically create a simle sitemap for your website. If you are using any other platform, you can simply google a plugin that can create a sitemap for your website. You can submit your sitemap to Google via Google Search Console, it is a service offered by Google that help you manage your overall appearance on Google.
- Delete pages that don’t perform well— If your site has a lot of pages that don’t get traffic, your rankings will be negatively affected.
If you are still not sure where to start? You can use Seobility that offers amazing features to optimize your onpage SEO and it gives you a step by step guide to fix errors that affect your website.
The following 3 hours guide on YouTube will really help you increase your SEO knowledge so you can apply this and don’t need to worry about hiring an expert.
2. Do a Proper Keyword Research
Now a days, it is a proven fact that keywords are no longer required to be in heading tags (H1, H2, H3) or the title tag or in order to rank in the top five results of a Search Engine query. Even using the exact keyword phrases within the text of a webpage is no longer required.
In earlier days, Search Engine optimization was a lot simpler.
We could easily use keyword planner to look for common keywords in our niche that are being searched by visitors and we can simply add content around those keywords.
At the time, this kind of tactic worked. But then Google took away keyword-level data in September 2013.
Now a days, SEO techniques are very different.
In 2018, Ahrefs studied about 3 million search queries and found that no. 1 ranking page will also rank for nearly 1,000 relevant keywords in the top 10 search results.
This finding shows that there’s no fixed limit on the number of keywords a page can rank for.
So how do we find keywords that drive tons of traffic & which you can easily rank for?
Targeting long-tail keywords can really help you drive traffic to your website in initial stages of SEO.
Note that long-tail keywords are search queries with low individual search volume, but usually have a huge total search demand as a group.
Finding long-tail topics comes down to two things:
- How much search traffic does a page get?
- Which keywords contribute to #1 and how many?
The easiest way to find long-tail topics is to look at your competitors’ traffic generating pages.
You can do this by using Ahrefs’ Site Explorer.
Type in a competitor’s domain name and go to the “Top Pages” report.
The main columns you want to look at here are:
- Keywords: The no. of keyword rankings it can possibly give you.
- Traffic: This gives you an indication of how much search traffic you can actually get by ranking for this topic
- Top keywords: This gives you insights into the parent/main topic.
- Monthly volume.
3. Focus on Local SEO
The most important part of local SEO is setting up a Google My Business Profile. This is a free service offered by Google and its absolutely free.
First, claim your Google My Business listing here. Make sure to fill everything out including local phone number and address. The information you enter will now show up in Google’s search results.
Then, as customer reviews come in, you will get alerts. You can respond to these customers and start a conversation. If you are personable and kind, you can bolster your standing in the community.
The other critical feature of Google My Business is the question and answer section. You can proactively answer questions that you think might come up so that potential customers have as frictionless an experience as possible.